Tazo Refresh Kemasan Inuman by PepsiCo Design and Innovation

Tazo Refresh Kemasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Tazo Refresh Kemasan Inuman

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Kemasan Inuman

Tazo Refresh nyaéta desain kemasan pikeun rupa-rupa és téh premium siap diinum. Ieu rupa-rupa produk dumasar kana tilu rasa merek nu geus mapan, ngaranna Zen, Awake, jeung Passion. Téh-téhna geus disertifikasi organik sarta teu ngandung warna atawa pamanis buatan. Kemasanana disadiakeun dina botol siki 12 ons pikeun sakali inum jeung botol 42 ons pikeun réa-réa inum, dijieun tina 100 persén plastik daur ulang pasca-konsumen. Warna bahan nu wani dipaduankeun jeung bodas pikeun nembongkeun unggal rasa seger kalayan jéntré dina rak. Desain ieu miboga tujuan pikeun ngajaga nu meuli ayeuna sarta pikeun narik minat nu ngaréngsé leuwih pituin petualang.

The Recognition

About the A' Design Award Perak

Tazo Refresh Kemasan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Tazo Refresh Kemasan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tazo Refresh Kemasan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release