Shijian Chuxin Bungkusan Téh by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.
EmasBungkusan· 2022
Shijian Chuxin Bungkusan Téh
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award Emas Winner in Bungkusan Category
- 52,954
- Verified Award Winner
- Verify Award Status for #133749
The Design
About Shijian Chuxin Bungkusan Téh
Shijian Chuxin nyaéta desain bungkusan pikeun téh. Desain ieu ngagunakeun ilustrasi anu diideuan ku kebon téh ékologis di Guizhou, bangkong, manuk kapinis, patani tukang metik téh, sarta Walungan Chishui. Ilustrasi gaya Cina ieu ngagambarkeun ékologi wewengkon produksi sarta méré basa visual anu has ka mérek éta, anu ditujukeun ka konsumén ngora. Keretas bungkusna dijieun tina keretas husus bodas sarta dicitak ku ilustrasi éta. Kotakna diréngsékeun ku citakan laser jeung cap panas emas, kalayan ukuran 300 kali 120 kali 80 milimeter. Kotakna gampang dibuka, sarta bahan-bahan anu basajan cocog pikeun produksi massal.
The Recognition
About the A' Design Award Emas
Shijian Chuxin Bungkusan Téh mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Shijian Chuxin Bungkusan Téh diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Shijian Chuxin Bungkusan Téh nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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