Xi Jiu Hanmi Bungkusan Arak by Heng Luo is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2022

Xi Jiu Hanmi Bungkusan Arak

by Heng Luo

Client: Laboratory and Hopeful

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #133901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Bungkusan Arak

Xi Jiu Hanmi nyaéta desain bungkusan pikeun arak Cina. Botolna ngagunakeun struktur oktagonal (dalapan juru) minangka gaganti botol buleud anu umum. Wangun tutupna dicokot tina munara karaton dinasti Han, sarta awak botolna ngarujuk kana perhiasan giok Shuang Mao. Taktak botolna dihias ku ilustrasi opat sato suci: naga bulao, maung bodas, manuk beureum, jeung kuya hideung. Botolna dijieun tina kaca semprot matte kelas luhur. Kotakna diémbos jeung dicap panas ku warna hideung, emas, jeung beureum kolot. Desain ieu ngagambarkeun budaya karaton dinasti Han.

The Recognition

About the A' Design Award Emas

Xi Jiu Hanmi Bungkusan Arak mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Xi Jiu Hanmi Bungkusan Arak diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Xi Jiu Hanmi Bungkusan Arak nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng