Bubly Bounce Kamasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.
BeusiBungkusan· 2022
Bubly Bounce Kamasan Inuman
by PepsiCo Design and Innovation
A' Design Award Beusi Winner in Bungkusan Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Kamasan Inuman
Bubly Bounce nyaéta desain kamasan inuman pikeun lini cai soda anu ngandung kafein. Kamasan ieu nyambung tina lini cai soda anu geus aya sarta nandakeun ayana tambahan kafein tanpa pindah kana basa visual anu ilahar dipaké ku inuman énergi. Warna-warna wani jeung caang, gelembung, sapaan anu ramah, sarta seuri tetep dipaké, sangkan merek ieu tetep gampang dikenal. Desain ieu ogé nepikeun ayana dua rasa dina hiji inuman. Sistem ieu dimaksudkeun pikeun narik minat pameuli anu geus aya sarta bisa kaciri jelas dina rak toko.
The Recognition
About the A' Design Award Beusi
Bubly Bounce Kamasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Bubly Bounce Kamasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Bubly Bounce Kamasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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