Lay's 2021 Mood Match Kemasan Kadaharan by PepsiCo Design and Innovation

Lay's 2021 Mood Match Kemasan Kadaharan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2022

Lay's 2021 Mood Match Kemasan Kadaharan

by PepsiCo Design and Innovation

A' Design Award Beusi Winner in Bungkusan Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Kemasan Kadaharan

Lay's 2021 Mood Match nyaéta séri kemasan kadaharan ringan édisi terbatas anu dijieun pikeun program giveaway média sosial anu eksklusif. Set ieu ngawengku opat desain anu diideuan ku mood ring, masing-masing dihubungkeun kana kenangan jeung émosi anu positif. Maksud anu dinyatakeun nyaéta pikeun ngahirupkeun deui rasa énergi atanapi méré rasa nyaman. Unggal desain dicocogkeun jeung rasa jeung parasaan: rasa syukur pikeun Grilled Cheese and Tomato Soup, optimisme pikeun Cappuccino, semangat galak pikeun Chili sarta kabungahan pikeun Salted Caramel. Kemasan ieu nawiskeun waktos istirahat sakedap tina kanyataan sapopoé.

The Recognition

About the A' Design Award Beusi

Lay's 2021 Mood Match Kemasan Kadaharan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Lay's 2021 Mood Match Kemasan Kadaharan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Lay's 2021 Mood Match Kemasan Kadaharan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release