Lay's Flavor Swap Influencer Kit Kemasan Kadaharan by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Kemasan Kadaharan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2022

Lay's Flavor Swap Influencer Kit Kemasan Kadaharan

by PepsiCo Design and Innovation

A' Design Award Beusi Winner in Bungkusan Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Kemasan Kadaharan

Lay's Flavor Swap Influencer Kit nyaéta desain kemasan kadaharan anu dijieun pikeun program usum panas anu ngahijikeun rasa Funyuns sareng Doritos kana kripik Lay's. Kemasan ieu ngagabungkeun desain kantong Lay's ayeuna sareng warna merek unggal rasa: biru pikeun Cool Ranch sareng héjo pikeun Funyuns. Pola cingcin konsentrik nyorong deui kana bentuk kripik aslina sarta nekenkeun kolaborasi antara duanana merek. Influencer kit koléktif ogé dijieun sarta dikirimkeun ka para tokoh média pikeun mimitian diskusi ngeunaan program ieu.

The Recognition

About the A' Design Award Beusi

Lay's Flavor Swap Influencer Kit Kemasan Kadaharan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Lay's Flavor Swap Influencer Kit Kemasan Kadaharan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Lay's Flavor Swap Influencer Kit Kemasan Kadaharan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release