Mirinda Vintage Special Edition Kemasan Inuman by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Kemasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2022

Mirinda Vintage Special Edition Kemasan Inuman

by PepsiCo Design and Innovation

A' Design Award Beusi Winner in Bungkusan Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Kemasan Inuman

Mirinda Vintage Special Edition mangrupa desain kemasan pikeun inuman ringan. Labelna nempatkeun logo bentuk oranyeu di tengah, kalayan ngaran Mirinda ditulis dina hurup buleud siga gelembung anu bédana ti tipe merek ayeuna. Botol kaca dipaké supaya inumanana tetep katempo, sarta tutup bodas polos ngalengkepan tampilan retro. Desain ieu ngagabungkeun ciri merek anu bersejarah jeung gaya modéren anu basajan. Hasilna nyaéta kemasan anu bisa dikumpulkeun, ditujukeun pikeun konsumén ngora sarta pikeun jalma anu geus wanoh kana merek ieu.

The Recognition

About the A' Design Award Beusi

Mirinda Vintage Special Edition Kemasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Mirinda Vintage Special Edition Kemasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Mirinda Vintage Special Edition Kemasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release