Daity Galaxy Kémasan Inuman Manisan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.
BeusiBungkusan· 2024
Daity Galaxy Kémasan Inuman Manisan
Client: Daity Galaxy
A' Design Award Beusi Winner in Bungkusan Category
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- Verified Award Winner
- Verify Award Status for #152018
The Design
About Daity Galaxy Kémasan Inuman Manisan
Écés yén kémasan ieu dirarancang husus pikeun barudak. Kaharmonisan antara rarancang dina rasa-rasa anu béda katingali jelas. Sadayana mibanda wirahma kalayan warna anu éndah sareng dirarancang nurutkeun pola anu harmonis, rambut karakter ditarik ka luhur ku cara anu béda pikeun museurkeun pandangan kana ngaran sareng jinis manisan. Dina rarancang ieu, pikeun narik perhatian anu leuwih gedé kana kémasan, digunakeun karakter fantasi sareng barudakan, anu dilaksanakeun ku téknik cat cai dina bagian ilustrasi.
The Recognition
About the A' Design Award Beusi
Daity Galaxy Kémasan Inuman Manisan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Daity Galaxy Kémasan Inuman Manisan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Daity Galaxy Kémasan Inuman Manisan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert. - Dimensions & Packaging
- Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep - Tags
- Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design - Inspiration
- The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now.
- Operation Flow
- The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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