Kanpai Kemasan Minuman Keras Sitrus by Hui Tu

Kanpai Kemasan Minuman Keras Sitrus by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2024

Kanpai Kemasan Minuman Keras Sitrus

by Hui Tu

Client: Hungkung University

A' Design Award Beusi Winner in Bungkusan Category

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Colors

The Design

About Kanpai Kemasan Minuman Keras Sitrus

Kanpai nyaéta desain kemasan pikeun minuman keras sitrus anu diproduksi di Kota Taichung, Taiwan. Kota Taichung mangrupa daérah panghasil sitrus panglegana di Taiwan, tapi minuman keras sitrus lokal kawilang langka, ku kituna dikembangkeun metode pangolahan anyar pikeun minuman ieu. Ngaran Kanpai hartina bottoms up (nyeuseup nepi ka béak) dina basa Cina, nu ngarujuk kana hiji perayaan. Gambar géométris tina buah sitrus tankan sareng ponkan ngawangun ikon utama kemasan. Tékstur kulit sitrus ditampilkeun ngaliwatan glasir sabagian sareng teknik punching. Ukuran kemasan nyaéta 80 x 80 x 240 milimeter.

The Recognition

About the A' Design Award Beusi

Kanpai Kemasan Minuman Keras Sitrus mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Kanpai Kemasan Minuman Keras Sitrus diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Kanpai Kemasan Minuman Keras Sitrus dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022