Big N Ben Kémasan És Krim by Mohsen Koofiani

Big N Ben Kémasan És Krim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2024

Big N Ben Kémasan És Krim

by Mohsen Koofiani

Client: Big N Ben

A' Design Award Beusi Winner in Bungkusan Category

15,094
Verified Award Winner
Verify Award Status for #152038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Big N Ben Kémasan És Krim

Desain ieu ngabogaan warna-warna anu narik panon. Ngagunakeun pola desain kuna jeung rupa-rupa warna sarta karakter-karakter kawéntar ti Inggris, anu digambarkeun sacara minimal, jeung unggal-unggalna boga carita anu béda, mangrupa ciri tina koléksi desain ieu. Saolah-olah karakter-karakterna keur nyaritakeun carita jeung néangan hiji hal. Desain-desainana sapertos kitu nepi ka ngagambarkeun ngaran merek jeung nagarana. Di gigireun kémasan, jinis produk jeung eusina digambarkeun sacara langsung.

The Recognition

About the A' Design Award Beusi

Big N Ben Kémasan És Krim mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Big N Ben Kémasan És Krim diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Big N Ben Kémasan És Krim dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani