Doritos Solid Black 2023 Kemasan Kadaharan by PepsiCo Design and Innovation

Doritos Solid Black 2023 Kemasan Kadaharan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2024

Doritos Solid Black 2023 Kemasan Kadaharan

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Beusi Winner in Bungkusan Category

22,561

Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Kemasan Kadaharan

Doritos Solid Black 2023 mangrupa desain kemasan kadaharan édisi terbatas anu dijieun pikeun inisiatif merek snack anu ngadukung para inovator jeung changemaker Hideung. Séri taunan ieu dilegaan janten platform kolaborasi anu nonjolkeun seniman Hideung. Karya seni ieu dijieun ku Mz. Icar, kolektif seni interdisipliner anonim anu mayoritas anggotana awéwé Hideung. Karya seni éta saterusna dikembangkeun jadi sistem identitas visual anu lengkep, ngalarapkeun palet warna jeung grafisna kana kemasan, kit influencer, sarta merchandise. Kit ieu ngagunakeun bentuk piramida anu diideuan ku segitiga merek.

The Recognition

About the A' Design Award Beusi

Doritos Solid Black 2023 Kemasan Kadaharan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Doritos Solid Black 2023 Kemasan Kadaharan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Doritos Solid Black 2023 Kemasan Kadaharan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release