Mirinda Global Refresh Kamasan Inuman by PepsiCo Design and Innovation

Mirinda Global Refresh Kamasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2024

Mirinda Global Refresh Kamasan Inuman

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Kamasan Inuman

Mirinda Global Refresh nyaéta desain kamasan inuman anu dijieun pikeun merek inuman soda. Kamasan ieu masihan merek hiji sudut pandang anu jelas dianyarkeun sarta bénten dina kategori inuman soda. Basa visualna hirup, modéren jeung kréatif, dikembangkeun kalayan mikirkeun kasenangan panongton anu ngora, digital, sarta pohara visual. Desain ieu ogé nyerminkeun warisan merek ngeunaan rasa buah-buahan anu anyar sarta ngajenghok. Tampilan anu dianyarkeun ieu miboga tujuan pikeun ngawangun kasadaran anu leuwih ageung sarta ngabantu merek supaya bisa mucunghul béda di pasar ayeuna.

The Recognition

About the A' Design Award Beusi

Mirinda Global Refresh Kamasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Mirinda Global Refresh Kamasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Mirinda Global Refresh Kamasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release