Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Inuman Keras by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Inuman Keras by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Inuman Keras

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Perak Winner in Bungkusan Category

22,467

Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Inuman Keras

Taiyuan ZHI Yuanyi mangrupa desain kemasan botol inuman keras anu dijieun pikeun Moutai Group. Desainna ninggalkeun gaya Moutai anu geus mapan sarta ngan nyekel wangun botol anu geus wawuh, anu digedéan sarta dijieun leuwih jangkung. Cai mangrupa téma utama, lantaran inuman keras digambarkeun minangka cai anu mawa émosi. Beungeutna némbongkeun corak cai laut jeung gawir anu dicokot tina jubah resmi jaman baheula, dibarengan ku motif tuah tradisional. Ombak, batu nu ngajanteng jeung méga nuduhkeun kabagjaan sarta umur panjang. Papaésna dipanggang kana botol kaca.

The Recognition

About the A' Design Award Perak

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Inuman Keras mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Inuman Keras diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Inuman Keras mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo