Winter Navel ፓኬጅ ብርትኳን by Chao Xu is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Winter Navel ፓኬጅ ብርትኳን

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

12,608

Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel ፓኬጅ ብርትኳን

እዚ ዲዛይን፡ ካብ ኦርጋኒክ እንግዳ ዝተፈርየ 'ዊንተር ነቫል' ዝተባህለ ብርትኳን ንምልዕዓል ዝተዳለወ እዩ። እቲ ፓኬጅ ክልተ ዓቐን ዘለዎም ካርቶን ሳጹናት፡ ናይ ሓበሬታ ካርድ፡ ከምኡ'ውን ንብርትኳን ልፍሲ ዝኸውን ኤንቨሎፕ የጠቓልል። እቲ ዊንተር ነቫል፡ ብጥምቀት ኣርባዕተ ግዜታት ድሕሪ ምሕላፍ ጥራይ እዩ ክእከብ ዝኽእል። ናይዚ ዲዛይን ብድሆ፡ ነቲ ነዊሕ ናይ ዕብየት መስርሕን ኣብ ኣርባዕተ ግዜታት ዝተፈላለየ ቅርጺ ዝሕዝ ኦም ብርትኳንን ኣብቲ ፓኬጅ ኣብ ምግላጽ እዩ። እቲ ናይ ዲዛይን ጉጅለ፡ ብተረት ጃክን ቢንስቶክን ዝተነደፈ ስእሊ ኣቕሪቡ። እዚ ዲዛይን፡ ኣብቲ ኣምር ምትሕብባር ተፈጥሮን ሰብኣውነትን ዘጽንዕ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Winter Navel ፓኬጅ ብርትኳን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Winter Navel ፓኬጅ ብርትኳን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Winter Navel ፓኬጅ ብርትኳን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu