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Ecological Journey Gift Box መዓር by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box መዓር by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2020

Ecological Journey Gift Box መዓር

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

Colors

The Design

About Ecological Journey Gift Box መዓር

ናይ መዓር ህያብ ሳጹን ዲዛይን ካብቲ ብብዙሕ ዱር ኣትክልትን ጽቡቕ ተፈጥሮኣዊ ኢኮሎጂያዊ ኣከባቢን ዝሓዘ "ኢኮሎጂያዊ ጉዕዞ" ናይ ሸንኖንግጃ ዝተበገሰ እዩ። ናይ ከባቢኡ ኢኮሎጂያዊ ኣከባቢ ምሕላው ናይዚ ዲዛይን ናይ ፈጠራ ጭብጢ እዩ። እዚ ዲዛይን ናይ ከባቢኡ ተፈጥሮኣዊ ኢኮሎጂን ሓሙሽተ ብሉጻትን ዝጸንቱ ዘለዉን ናይ ቀዳማይ ደረጃ ዝተሓለዉ እንስሳትን ንምርኣይ ባህላዊ ቻይናዊ ናይ ወረቐት መቑረጺ ጥበብን ናይ ጽላሎት ባምቡላ ጥበብን ይጥቀም። ኣብቲ ናይ ምሽፋን ነገር ሕሱም ሳዕርን ናይ ዕንጨይቲ ወረቐትን ዝተጠቕመ ኮይኑ፡ እዚ ድማ ናይ ተፈጥሮን ኣከባቢ ምሕላውን ኣምር ይውክል። እቲ ናይ ደገ ሳጹን ከም ብሉጽ ናይ መኽዘን ሳጹን ኮይኑ ንዳግማይ ኣጠቓቕማ ክጥቀመሉ ይከኣል።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Ecological Journey Gift Box መዓር ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ecological Journey Gift Box መዓር ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ecological Journey Gift Box መዓር ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging
Length:300mm, width:220mm, height:80mm
Tags
Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology
As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge
Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research
We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration
As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration
Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow
This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members
Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng

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