Tanaka 1789 X Chartier Sake Blend 001 ማሸጊ ጥርሙዝ ሳኬ by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
Tanaka 1789 X Chartier Sake Blend 001 ማሸጊ ጥርሙዝ ሳኬ
Client: Tanaka 1789 X Chartier
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 ማሸጊ ጥርሙዝ ሳኬ
ታናካ 1789 X ቻርቲየር ሳኬ ብለንድ 001 ንተኸታታሊ ውህደታት ሳኬ ዝኸውን ማሸጊ እዩ። እቲ ለቢል ካብ መናድቕ ቢራ ፋብሪካ ታናካ ብዝተመስረሐ ጸሊም ኣብ ልዕሊ ጸሊም ዝኾነ ንድፊ ግሪድ ዝሓዘ ኮይኑ፡ እዚ ድማ ካብ ዘመን ኤዶ ዝመጸ ኣብነት ስነ-ህንጻ ኩራ እዩ። እቲ ግሪድ ኣብ ዙርያ እታ ጥርሙዝ ከም ቫርኒሽ ተሓቲሙ ናብ ተኸታታሊ ሄክሳጎናት ዝተስርዐ ኮይኑ፡ እዚ ድማ ምልክት ስነ-ፍልጠት መኣዛ እዩ። ክልቲኡ ብራንዳት ነዞም ሕብርታት ስለዘለውዎም፡ ጸለምቲ ጥርሙዛት ከኣ ንፕሪሚየም ሳኬ ስለ ዝተዓቀቡ፡ ጸሊምን ጻዕዳን ተጠቒሞም። እቶም ክልተ ኣስማት ብሓደ ብዝካፈልዎ ፊደል A ኣቢሎም ብቕርጺ መስቀል ተጠሚሮም ኣለዉ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 ማሸጊ ጥርሙዝ ሳኬ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Tanaka 1789 X Chartier Sake Blend 001 ማሸጊ ጥርሙዝ ሳኬ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Tanaka 1789 X Chartier Sake Blend 001 ማሸጊ ጥርሙዝ ሳኬ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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