ናብ ትሕዝቶ ሕለፍ
Dark Horse Wine ናይ ወይኒ መዐሸጊ ብ Pierre Delebois

ዲዛይን Dark Horse Wine ናይ ወይኒ መዐሸጊ ብ Pierre Delebois ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።


ብሩርማዕሸጊ· 2021

Dark Horse Wine ናይ ወይኒ መዐሸጊ

ብ Pierre Delebois

ዓሚል: E&J Gallo

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #112024 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Dark Horse Wine ናይ ወይኒ መዐሸጊ

ዳርክ ሆርስ ንሓደ ካብ ካሊፎርኒያ ዝኾነ ናይ ወይኒ ብራንድ ዝተፈጥረ ናይ ወይኒ መዐሸጊን ብራንዲንግን ዲዛይን እዩ። እዚ ዲዛይን ኣብ ንኹሉ ናይ መዐሸጊ ፖርትፎሊዮ ዝሽፍንን ንመጻኢ ተወሰኽቲ ዘፍቅድን ተዓጻጻፊ ስርዓት ዝተመስረተ እዩ። እዘን ለጠፍታ ኣብ ብልጫ ዘለዎ ናይ ወረቐት ስቶክ ብ ሜታሊክን ማት ፊኒሽን ዝሕተማ ኮይነን፡ ንሕብርን ጣዕምን ኣመልከትቲ የዕዝዛ። ናይ ብራንድ ኣይኮን ኣብ ነፍሲ ወከፍ ለጠፍ ኣብ ቅድሚትን ማእከልን ይቕመጥ። ኣቀማምጣ እቲ ለጠፍ ቀሊል ስለዝኾነ፡ እቲ ኣብ ውሽጢ እታ ጥርሙስ ዘሎ ትሕዝቶ ብሓንቲ ኣጠማምታ ክርዳእ ይከኣል። ዕላማ እቲ ዲዛይን ኣብ መደርደሪያ ብንጹር ብቕዓትን ጣዕምን ንምግላጽ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Dark Horse Wine ናይ ወይኒ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Dark Horse Wine ናይ ወይኒ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Dark Horse Wine ናይ ወይኒ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
ናይ ምፍራይ ቴክኖሎጂ
forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
ምንጪ ሓሳብ
forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
ኣባላት ጋንታ
Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

ስፖንሰር ዝተገብረ

ልዕሊ Designers.org ዳህሰስ

ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።

ጽቡቕ ዲዛይን ዓቢ ኣፍልጦ ይግብኦ

A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

ጠቐስ