Mijia Toothbrush ማዕሸጊ by Xiaomi is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2021

Mijia Toothbrush ማዕሸጊ

by Xiaomi

Client: Xiaomi

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush ማዕሸጊ

ናይ ሚጂያ ጥርሙዝ ስኒ ጽርገት ንኤለክትሪክ ብራሽ ስኒ ሴት ዝተዳለወ ናይ ህያብ ሳጹን ማዕሸጊ እዩ። እቲ ደገ ሳጹን ቅርጹን ሕብሩን ካብቲ ኣብ ውሽጢ ዘሎ ፍርያት እዩ ዝቕበል። ሓደ ብርሃናዊ ሰማያዊ ባስ-ሪሊፍ ንላዕለዋይ ገጽ ይሽፍኖ፣ ነቲ ልስሉስ መስመራት ናይቲ ብራሽ ስኒ ድማ ይደግሞ። ንጥልቀት ንምውሳኽን ነቲ ምልኩዕ ኢንዱስትሪያዊ ዲዛይን ንምጉላሕን፣ ክልተ ልዑል ኡልትራቫዮሌት መስመራት ኣብ ልዕሊ እቲ ንድፊ ተሓቲሞም ኣለው። እቲ ብርሃናዊ ሰማያዊ ሕብሪ ምስቲ ፍርያት ስለ ዝሰማማዕ፣ እቲ ሳጹን ሓደ ውሁድ ትርኢት ይህልዎ። እቲ ልዑል ግራፊክ ንላዕለዋይ ገጽ ዝያዳ ሲሶ-ዲመንሽናዊ (ብዓል ኣንፈት ቁመት) ይገብሮ፣ እዚ ድማ እቲ ናይ ህያብ ሴት ኣብ ድኳናት ንጹር ኮይኑ ክርአ ይሕግዝ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Mijia Toothbrush ማዕሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Mijia Toothbrush ማዕሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Mijia Toothbrush ማዕሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang