Evervess Soda Water ናይ መስተ መጠቅለሊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2021
Evervess Soda Water ናይ መስተ መጠቅለሊ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water ናይ መስተ መጠቅለሊ
ኤቨርቬስ ሶዳ ዋተር ንተኸታታሊ ካርቦነይትድ ሶዳታትን ቶኒክታትን ዝኸውን ናይ ጥርንፋፍ ንድፊ እዩ። እዚ ብራንድ ኣስታት ሰማንያ ዓመታት ውርሻ ዝስከም ኮይኑ፡ ንኡንፊድ ምጅማር ኣብ ናይ ቻይና ዕዳጋ ክብሃል ራእያዊ መንነቱ ዘመናዊ ተገይሩ እዩ። እቲ ቀደም ዝነበረ ንድፊ ከቢድን ንልዑል ተድላ ዘመልክትን ስለ ዝነበረ፡ እቲ ጥርንፋፍ ቀሊል፣ ፋሕፋሕን ዜተሓድስን ስምዒት ንምትሕልላፍ ቀሊል ተገይሩ ተሰሪሑ። ብጸሊምን ጠይመን ሕብሪ ዝቐረበ ዝነኣሰ ስእላዊ ትሕዝቶ ንፏንቴን ዝውክል ኮይኑ፡ እዚ ድማ ምልክት ሓይሊ፣ ምሕዳስን ተሓድሶን እዩ። እዞም መስተታት ብኮክተይል ክሕወሱ ወይ ድማ በይኖም ክስተዩ ይኽእሉ እዮም።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Evervess Soda Water ናይ መስተ መጠቅለሊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Evervess Soda Water ናይ መስተ መጠቅለሊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Evervess Soda Water ናይ መስተ መጠቅለሊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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