Pepsi New Year 2020 ናይ መስተ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2021
Pepsi New Year 2020 ናይ መስተ መዐሸጊ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #118921The Design
About Pepsi New Year 2020 ናይ መስተ መዐሸጊ
ፔፕሲ ሓድሽ ዓመት 2020 ንወቕቲ ሓድሽ ዓመት ኣብ ሩስያ ዝተፈጥረ ናይ ውሱን ሕታም ናይ መስተ ታኒካታት እኩብ እዩ። ነፍሲ ወከፍ ታኒካ ብፍሉይ ዝተሰርሐ ቅርጺ ፊደላትን ካብ ከባብያዊ ባህሊ፡ ዋዛን ልምድታትን ዝተወስደ ሓጺር መልእኽትን ይሓዝል። እቶም መልእኽትታት ብቓና ውልቃውያን ስለዝኾኑ፡ ተጠቀምቲ ነቲ ንዕኦም ዝያዳ ዝሰማማዕ ክመርጹ ይኽእሉ። ናይ ሓባር ሃሽታግ እታ ተኸታታሊት፡ ትርጉሙ ፔፕሲ ውሰድ እንተ ዝብል፡ ኣብ ማሕበራዊ መራኸቢታት ንምትእትታው ይዕድም። እቲ ተዓጻጻፊ ናይ ዲዛይን ኣገባብ ነቲ ሓሳብ ንኻልኦት ከባብያዊ ዕዳጋታት ክሰማማዕ የኽእሎ፡ በዚ ድማ ነቲ በዓል ሓድሽ ዓመት የስፍሖን ውልቃዊ ይገብሮን።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Pepsi New Year 2020 ናይ መስተ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Pepsi New Year 2020 ናይ መስተ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Pepsi New Year 2020 ናይ መስተ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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