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Pepsi Culture Can Series ናይ መስተ ታኒካ መዐሸጊ by PepsiCo Design and Innovation

Pepsi Culture Can Series ናይ መስተ ታኒካ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ወርቂማዕሸጊ· 2021

Pepsi Culture Can Series ናይ መስተ ታኒካ መዐሸጊ

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Pepsi Culture Can Series ናይ መስተ ታኒካ መዐሸጊ

እቲ ናይ ፔፕሲ ባህሊ ታኒካ ስድራ (Pepsi Culture Can Series) ንናይ መስተ ታኒካታት ዝተዳለወ ውሱን-ሕትመት መደብ መዐሸጊ እዩ። እዚ ስድራ ኣብ ዙርያ ዓለም ኣብ ዝርከቡ ዕዳጋታት ንዝሽየጡ ታኒካታት ኣዝዩ ከባብያዊ ዝኾኑ ንድፍታት የተግብር። ልዕሊ 40 ፍሉያት ንድፍታት ተፈጢሮም፡ እቲ ስድራ ድማ ኣብ ልዕሊ 10 ሃገራት ተተግቢሩ። ነፍሲ ወከፍ ንድፊ ካብ ከባብያዊ ባህሊ ይምንጩ፡ እዚ ድማ ምልክታት፡ ምግቢ፡ ስእልታት፡ ሙዚቃን ስነ-ህንጻን የጠቓልል። እቲ መሪሕ ሓሳብ ብዓለምለኻዊ ኣተሓሳስባ ምሕሳብን ብከባብያዊ ኣገባብ ምስራሕን እዩ። እቲ ናይ ፔፕሲ ባህሊ ታኒካ ስድራ ንመንፈስ፡ ባህልን ማሕበረሰብን ናይ ከባብያዊ ዕዳጋታት የኽብር።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Pepsi Culture Can Series ናይ መስተ ታኒካ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Pepsi Culture Can Series ናይ መስተ ታኒካ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Pepsi Culture Can Series ናይ መስተ ታኒካ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
Tags
Packaging, Beverage
Inspiration
Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
Team Members
PepsiCo Design & Innovation

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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