Lipton Avant Garde Special Art Edition ናይ መስተ ታኒካ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2021
Lipton Avant Garde Special Art Edition ናይ መስተ ታኒካ መዐሸጊ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #118899The Design
About Lipton Avant Garde Special Art Edition ናይ መስተ ታኒካ መዐሸጊ
ሊፕተን ኣቫንት ጋርድ ፍሉይ ስነ-ጥበባዊ ሕታም ንዝሑል ሻሂ ዝኸውን እኩብ ንኣሽቱ ታኒካታት እዩ። ነፍሲ ወከፍ ታኒካ 250 ሚሊ ሊትሮ ዝሕዝ ኮይኑ፡ ፈኲስን ንምስካም ቀሊልን እዩ፣ እዚ ቅርጺ ድማ ኣብ ሩስያ ኣብ ምድብ ዝሑል ሻሂ ናይ መጀመርታ ንእሽቶ ታኒካ እዩ። እቲ ግራፊክስ ካብ ሩስያዊ ኣቫንት ጋርድ ስነ-ጥበባዊ ምንቅስቓሳት፡ ሱፕረማቲዝም፡ ኣብስትራክሽንዝምን ኩቦ ፉቱሪዝምን ሓዊሱ ዝተወስደ እዩ። ንነፍሲ ወከፍ ጣዕሚ ኩኽ (ፒች)፡ ለሚንን ቀጠልያ ሻሂን ዝተፈላለዩ ዲዛይናት ተመዲቦም ኣለዉ። እዚ እኩብ ኣብ ሩስያ ጥራይ እዩ ዝሽየጥ። ዕላማኡ ድማ ኣብ ጽዑቕ ምድብ ነቲ ብራንድ ኣብ መደርደሪ ተፈላጥነት ንኽረክብ ምግባር እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Lipton Avant Garde Special Art Edition ናይ መስተ ታኒካ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Lipton Avant Garde Special Art Edition ናይ መስተ ታኒካ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Lipton Avant Garde Special Art Edition ናይ መስተ ታኒካ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
- Team Members
- PepsiCo Design & Innovation
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