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Pepsi Mom Handworks ቀንዲ ተግባር፡ ናይ መስተ ካን መዐሸጊ by PepsiCo Design and Innovation

Pepsi Mom Handworks ቀንዲ ተግባር፡ ናይ መስተ ካን መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2021

Pepsi Mom Handworks ቀንዲ ተግባር፡ ናይ መስተ ካን መዐሸጊ

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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Colors

The Design

About Pepsi Mom Handworks ቀንዲ ተግባር፡ ናይ መስተ ካን መዐሸጊ

Pepsi Mom Handworks ንናይ መስተ ካን ዝኸውን ውሱን ሕታም ተኸታታሊ መዐሸጊ እዩ። እዚ ተኸታታሊ ኣብ መንጎ PepsiCo ከምኡ'ውን ናይ ቻይና ማሕበር ልምዓት ደቀንስትዮ ዝኾነ Mom Handworks ሓባራዊ መደብ ዘሎ ምትሕብባር የኽብር። እዚ ሽርክነት ከም ክፋል ናይ 2019 "ሓጎስ ናብ ቤት ኣምጽእ" ዝብል ናይ ቻይና ሓድሽ ዓመት ወፈራ ኮይኑ እዩ ጀሚሩ። ሰለስተ ዝእከቡ ካናት ነቲ ቻይናዊ ባህላዊ ውርሻ ብሰለስተ ዝተፈላለዩ ዞባዊ ናይ ጥልፊ ኣገባባት የቕርቡ። እቲ ዲዛይን ናይቲ ሓባራዊ መደብ ስራሕ የተባብዕ ከምኡ'ውን ንኣከባቢያዊ ኣገዳስነት ዘሎ ተወፋይነት የንጸባርቕ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Pepsi Mom Handworks ቀንዲ ተግባር፡ ናይ መስተ ካን መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Pepsi Mom Handworks ቀንዲ ተግባር፡ ናይ መስተ ካን መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Pepsi Mom Handworks ቀንዲ ተግባር፡ ናይ መስተ ካን መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCos collaboration with China Womens Development Foundations, MOM HANDWORKS Cooperative Program. Pepsi and MOM HANDWORKS kicked off their partnership as a part of the 2019 Bring Happiness Home Chinese New Year Campaign.
Tags
Packaging, Beverage
Inspiration
The three can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles. This collaboration provides a unique opportunity to promote the efforts of MOM HANDWORKS and showcases Pepsi and the commitment it has to local relevancy.
Team Members
PepsiCo Design & Innovation

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