Tazo Refresh መዐሸጊ መስተ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
Tazo Refresh መዐሸጊ መስተ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #118943The Design
About Tazo Refresh መዐሸጊ መስተ
ታዞ ሪፍረሽ ንዝሰተ ዝተዳለወ ፕሪምየም ዝሑል ሻሂ ዝኸውን መስመር ዝኾነ ናይ መዐሸጊ ዲዛይን እዩ። እዚ መስመር እዚ ኣብ ሰለስተ ዝተመስረቱ ናይ ብራንድ ጣዕምታት፡ ዘን፡ ኣዌክ ከምኡውን ፓሽን ዝተባህሉ ዝተመርኰሰ እዩ። እዞም ሻሂታት ኦርጋኒክ ዝተመስከረሎም ኮይኖም ሰብ ሰራሕ ሕብርታት ኮነ ጣዕመ-ጥዑማት ኣይሓዙን። እቲ መዐሸጊ ብ100 ሚእታዊ ድሕሪ-ተጠቃማይ ፕላስቲክ ዝተሰርሐ ናይ 12 ኦንስ ሓደ ግዜ መስተይን 42 ኦንስ ብዙሕ ግዜ መስተይን ዝኾኑ ጥርሙዛት ይቐርብ። ደፋር ሕብርታት ኣቕሓ ምስ ጻዕዳ ተላፊኖም ንነፍሲ ወከፍ ትኩስ ጣዕሚ ኣብ ላዕሊ ሸላፍ ብንጹር የግልጹ። እቲ ዲዛይን ንህሉዋት ዓዳግቲ ንኽሕዝን ንዝያዳ ተባዓት ተዓዘብቲ ንኽስሕብን ዝዓለመ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Tazo Refresh መዐሸጊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Tazo Refresh መዐሸጊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Tazo Refresh መዐሸጊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
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