4Vita Herbs ናይ ሽጋር ኣቕሑ ማሸላ by Maria Stylianaki

4Vita Herbs ናይ ሽጋር ኣቕሑ ማሸላ by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2021

4Vita Herbs ናይ ሽጋር ኣቕሑ ማሸላ

by Maria Stylianaki

Client: Deep Blue Design

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About 4Vita Herbs ናይ ሽጋር ኣቕሑ ማሸላ

4Vita Herbs ንተኸታታሊ ዕፉራት ዕፀዋት ዝኸውን ናይ ማሸላ ዲዛይን እዩ፣ እዞም ዕፀዋት ድማ መስተታት ንምድላው ዘገልግሉ እዮም። ነፍሲ ወከፍ ማሸላ ስእሊ ዝሓዘ ኮይኑ፣ ሓደ ስሙር ናይ ሕብሪ ስርዓት ድማ ነዞም ስእልታት ኣተኣሳሲሩ ንኹሉ ተኸታታሊ ውጽኢት ሓደ ሓባራዊ ራእያዊ መንነት ይህቦ። እቲ ብሩህ ሕብርታት ካብ ሕብርታት ናይቶም ግራውቲ ዕፀዋት ዝተሰነዐ ኮይኑ፣ ካብቶም ኣብ ተመሳሰልቲ ፍርያት ልሙዳት ዝኾኑ ትሑት ሕብርታት ይፍለ። ገላጺ ጽሑፍ ኣብ ክንዲ ድሕሪት፣ ኣብ ቅድሚት እቲ ማሸላ ተቐሚጡ ኣሎ፣ በዚ ድማ ጥቕምታትን ቀንዲ ሓበሬታን ብቕልጡፍ ክንበቡ ይኽእሉ። እቲ ማሸላ ካብ ፕላስቲክ ዝተሰርሐ ዶይ ፓክ ኮይኑ፣ ድሕሪ ፈለማ ምኽፋቱ ነቶም ዕፀዋት ሓድሽነቶም ዘዕቁብ ዚፐር ዝሓዘ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

4Vita Herbs ናይ ሽጋር ኣቕሑ ማሸላ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። 4Vita Herbs ናይ ሽጋር ኣቕሑ ማሸላ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። 4Vita Herbs ናይ ሽጋር ኣቕሑ ማሸላ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.