ዲዛይን Smoked Trout መኣዛ መግቢ ብ Armeanu Creative Studio ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
Smoked Trout መኣዛ መግቢ
ዓሚል: Valeputna
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #119796 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Smoked Trout መኣዛ መግቢ
ስሞክድ ትራውት ንዝተዓፈነ ዓሳ ፍርያት ዝተዳለወ ናይ መኣዛ ዲዛይን እዩ። እቲ መኣዛ ካብ ክራፍት ካርቶን ዝተሰርሐ ኮይኑ ብወርቃዊ ፎይልን ብምረጻ ቫርኒሽን ዝተማልአ እዩ። ዓንኬላዊ ንድፊ፡ ንመቐዲ ካርቶን ዝተጠቕመ ናይ መንፈቕ ዘመን ማዕጾ ቅርጺን ወርቃዊ ማሕተምን ንባህሊ፡ ውርሻን ተፈጥሮኣዊ ንጥረ ነገራትን የመልክቱ። እቲ ማሕተምን እቲ ማዕጾኣዊ ቅርጺን ቀጻልነት ንምግላጽ ኣብ ኩሉ ደረጃታት ፍርያት ይረኣዩ። እቲ ዝተዓጻጸፈ ፓኬት 11.5 ብ 25 ሰንቲ ሜተር ይዕቅን። እቲ ጽዑቕ ቅርጺ ነቲ ፍርያት ብቐሊሉ ንምእታውን ንምዕፃውን፡ ከምኡ'ውን ንቐሊል ማዕቀብ፡ መጓዓዝያን ኣብ ሰሌዳ ንምርኣይን የፍቅድ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Smoked Trout መኣዛ መግቢ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Smoked Trout መኣዛ መግቢ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Smoked Trout መኣዛ መግቢ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- ዓቐንን ማዕሸግን
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - መለለዪታት
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- ናይ ዲዛይን ብድሆ
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- ምርምር
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- ምንጪ ሓሳብ
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- ናይ ፕሮጀክት ግዜ
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- ናይ ስርሒት ፍሰት
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- ፓተንታት
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- ኣባላት ጋንታ
- Armeanu Ana
Armeanu Catalin - ናይ ስእሊ ክረዲት
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
