Yanjing White Beer ናይ ቢራ ዕሽጊ ብ Gen Xu and Feihu Han

ዲዛይን Yanjing White Beer ናይ ቢራ ዕሽጊ ብ Gen Xu and Feihu Han ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2021

Yanjing White Beer ናይ ቢራ ዕሽጊ

ብ Gen Xu and Feihu Han

ዓሚል: Beijing Yanjing Brewery Co.,Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #120520 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Yanjing White Beer ናይ ቢራ ዕሽጊ

ያንጂንግ ዋይት ቢራ ንጥርሙዝን ታኒካን ቢራ ዝተዳለወ ዲዛይን ዕሽጊ እዩ። እቲ ግራፊክስ ናይ ቻይናን ጀርመንን ባህላዊ ትሕዝቶታት የወሃህድ፣ ሕብርታቱ ካብ ናይ ጀርመን ናይ ኩዕሶ እግሪ ዩኒፎርም ዝተወስዱ ኮይኖም፣ ስእልታት ማልትን ሆፕስን ከኣ ንጀርመን፡ መበቆል ዋይት ቢራ፡ ዘመስግኑ እዮም። ብቅርጺ ዋልታ ዝተሰርሐ ናይ ኣርእስቲ ፓነል ስም እቲ ፍርያት የጉልሕ፣ ንኣቀማምጣኡ ድማ ሚዛናዊ ይገብሮ። እታ ታኒካ ንውሕስቲ ሓባ ምሓዝ ምስ ልሙድ መጠን ኣግፊሕ ኢድ ትሰማማዕ፣ እታ ዝጸበበት ጥርሙዝ ከኣ ኣብ ዝኾነ ቁመት ክትተሓዝ ትኽእል። እታ ጥርሙዝ ካብ ዳግማይ ጥቕሚ ዝወሃቦ ቤት-መስተር (ብርጭቆ) ተሰሪሓ፣ እታ ታኒካ ድማ ካብ ዳግማይ ጥቕሚ ዝወሃቦ ኣሉሚንየም ተሰሪሓ ኣላ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Yanjing White Beer ናይ ቢራ ዕሽጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Yanjing White Beer ናይ ቢራ ዕሽጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Yanjing White Beer ናይ ቢራ ዕሽጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
ዓቐንን ማዕሸግን: 67.4*67.4*248mm, 54*54*170mm
መለለዪታት: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
ናይ ምፍራይ ቴክኖሎጂ: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
ናይ ዲዛይን ብድሆ: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
ምርምር: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
ምንጪ ሓሳብ: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
ናይ ፕሮጀክት ግዜ: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
ናይ ስርሒት ፍሰት: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
ኣባላት ጋንታ: Feihu Han
Gen Xu
Da Wu