ዲዛይን Chef's ናይ ቢራ ላበል ብ Ana Mrazek Lugarov ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2021

Chef's ናይ ቢራ ላበል

ብ Ana Mrazek Lugarov

ዓሚል: atelier ANII

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #121561 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Chef's ናይ ቢራ ላበል

Chef's ንሓደ ብምትሕብባር ሼፍ፡ ወይንን ኣምራትን ቢራ ዝተፈጥረ ቢራ ዝተዳለወ ላበል እዩ። እዚ ቢራ እዚ ባህርያት ቢራን ወይንን ዘጠቓለለ ኮይኑ፡ ንዕዉታት ምግቢ (fine dining) ዕዳጋ ዝዓለመ እዩ። እቲ ላበል ብቐሊል ኣቀማምጣ፡ ብዓይነት ዘለዎም ንጥረ ነገራት፡ ከምኡ’ውን ብዘመናውን ክላሲካውን ዝኾነ ግርማ ዘለዎ ፊደላት ኣቢሉ ናይ ወይኒ ላበላት ዘመልክት ቋንቋ ትርኢት ይስዕብ። እቲ ልማዳዊ ክዳን ሼፍ፡ ማለት ጻዕዳ ድርብ-ደረት ጃኬት ምስ ጸሊም ኣዝራር፡ ከም ምንጪ ተመስጦ ኮይኑ ኣገልጊሉ፡ ወርቃዊ መስመር ድማ ብሉጽነት የመልክት። ኦፍሰት ሕትመት፡ ናይ ወርቂ ፎይል ከምኡ’ውን ኣርባዕተ-ገጽ (three-dimensional) ቫርኒሽ ኣብ ትሕዝቶ ዘለዎ ዘይተለጠፈ ወረቐት ተተግቢሩ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Chef's ናይ ቢራ ላበል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Chef's ናይ ቢራ ላበል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Chef's ናይ ቢራ ላበል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
ዓቐንን ማዕሸግን: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
መለለዪታት: beer, beer label, minimalistic design, elegant, sophisticated, label design
ናይ ምፍራይ ቴክኖሎጂ: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
ናይ ዲዛይን ብድሆ: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
ምርምር: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
ምንጪ ሓሳብ: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
ናይ ፕሮጀክት ግዜ: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
ናይ ስርሒት ፍሰት: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.