Sorkhab ዕሹግ by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2022

Sorkhab ዕሹግ

by Parham Elahi Doust

Client: Sorkhab

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Sorkhab ዕሹግ

ሶርካብ ብሮው ሳሙናታት ካብ ቪገን ዝኾኑን ንእንስሳ ግፍዒ-ነጻ ዝኾኑን ንጥረ ነገራት እዮም ዝተሰርሑ። ስለዚ ኸኣ፡ እቲ ዕሹግ እውን ምስ ባህርይ ትሕዝቶኡ ዝሰማማዕ ምዃኑ ክርድኡ ደለዩ እሞ፡ ንዕንጨይቲ ከም ቀንዲ ንዋታቶም መሪጾም። እቲ ስሉጥ ቅርጺ ናይቲ ዕሹግ ኣቓልቦ ዝገዝኡ ሰባት፡ ዝያዳ እውን ክስሕብ ይኽእል። እቲ ውሽጢ ዘሎ ፍርያት (ሳሙና) ካብ 100% ቪገን ንዋታት ዝተሰርሐ እዩ፡ ዕሹጉ እውን ንከባቢ ዝምችእ ምዃኑ የመልክት። እቲ ምሉእ ዕሹግ ኣብ ኢንዱስትሪ ፈርኒቸር ካብ ዝረኸብ ዝተሓደገ ጽንዕ ዕንጨይቲ ዝተሃንጸ እዩ። እዚ ድማ ሓደ ካብቶም ዕንጨይቲ ካብ ካልኦት ንላዕሊ ዝተመርጸሉ ምኽንያታት እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Sorkhab ዕሹግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Sorkhab ዕሹግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Sorkhab ዕሹግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi