Shengming Shijia ናይ ሻሂ ህያብ ሳጹን by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2022
Shengming Shijia ናይ ሻሂ ህያብ ሳጹን
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia ናይ ሻሂ ህያብ ሳጹን
ሸንግሚንግ ሺጃ ምስ ባህሊ ሻሂ ዝተኣሳሰረ ናይ ከባቢ ትርኢት ዘርኢ ናይ ሻሂ ህያብ ሳጹን እዩ። እታ ናይ ደገ ሳጹን "ሰለስተ �深 ንወርሒ ዘንጸባርቓ" ተባሂሉ ዝፍለጥ ትርኢት እትደግም ኮይና፡ ብወረቐት ብቕዲ ሕትመትን ማህተምን ዝተሰርሐት እያ። እቲ ቀንዲ ሕብሪ ንለይቲ ዘዘኻኽር ናይ ሕብሪ ሰማያዊ (ኢንክ ብሉ) እዩ። እታ ሳጹን ቅድሚ ምኽፋታ ኣብ ናይ ደገ ሳጹን ዘለዉ ክልተ ጎዳጓድ ፈረቓታት ተጸምቢሮም ምሉእ ወርሒ ይፈጥሩ። እታ ናይ ደገ ሳጹን ካብ ክልቲኡ ወገናት ክትስሓብ እንከላ፡ ኣብታ ውሽጣዊት ሳጹን ብሱሩዕ ተሰሪዖም ዘለዉ ክቢ ቅርጺ ዘለዎም ናይ ወርሒ ሕትመታት ትገልጽ። እዚ ንድፊ ንፍሉጥ ናይ ከባቢ ትርኢት ምስ ህዱእ ስሚዒት ምስታይ ሻሂ የተኣሳስር።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Shengming Shijia ናይ ሻሂ ህያብ ሳጹን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Shengming Shijia ናይ ሻሂ ህያብ ሳጹን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Shengming Shijia ናይ ሻሂ ህያብ ሳጹን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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