Flying to the Moon ናይ ወርሒ ኬክ ህያብ ሳጹን by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2022
Flying to the Moon ናይ ወርሒ ኬክ ህያብ ሳጹን
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #134174The Design
About Flying to the Moon ናይ ወርሒ ኬክ ህያብ ሳጹን
ናብ ወርሒ ምብራር ንወርሒ ኬካት እተነድፈ ናይ ህያብ ሳጹን እዩ። እቲ መዐሸጊ ናይ ባህላዊ ቻይናዊ ናይ ቤተ መንግስቲ ፋኑስ ቅርጺ ወሲዱ ኣሎ። ክቢ ስእልታት ካብ ቻይናዊ ኣፈ-ታሪኽ ዝወሰዱ ኮይኖም፡ ነቲ ናይ ዕንቁ ማንቲለ፡ ናይ ወርሒ ቤተ መንግስትን ናይ ዱንሁዋንግ ግድግዳ ስእልታት ኣፕሳራስን ዘጠቓልሉ እዮም። ብዙሕ-ደረጃ ዘለዎ ሰለስተ-ገጻዊ ኣቃውማን ናይ ዳይ-ካቲንግ መስርሕን ንዓይናዊ ዓሚቕነት ይውስኹ። እቶም ወርሒ ኬካት ምስ ተላዕሉ፡ ኣብ መሰረት ዘሎ LED ሞዱል ክብራህ ይኽእል፡ እቲ ግሉጽ PVC ሳጹንን እቲ ጎዶቦ ወጻኢ ሳጹንን ድማ እንደገና ክቕመጡ ይኽእሉ፡ ብዚ ድማ እቲ ሳጹን ናብ ናይ ማዕዶ ፋኑስ ይልወጥ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Flying to the Moon ናይ ወርሒ ኬክ ህያብ ሳጹን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Flying to the Moon ናይ ወርሒ ኬክ ህያብ ሳጹን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Flying to the Moon ናይ ወርሒ ኬክ ህያብ ሳጹን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
- Dimensions & Packaging
- 145mm X 145mm X 300mm
- Production Technology
- The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
- Design Challenge
- The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
- Research
- The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
- Inspiration
- It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
- Project Duration
- This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
- Operation Flow
- After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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