My Moonfly ናይ ህያብ ሳጹን by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2022
My Moonfly ናይ ህያብ ሳጹን
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly ናይ ህያብ ሳጹን
ማይ ሙንፍላይ ኣብ በዓል ማእከል ቀውዒ ንዝቐርብ ሙን ኬክ ዝተነድፈ ናይ ህያብ ሳጹን እዩ። እቲ ንድፊ ነቲ ኣብ ቻይናዊ ኣፈ-ታሪኽ ዝርከብ ናይ ወርሒ ቤተ መንግስቲ የርኢ፣ ብብዙሕ-ንብቀት ሰለስተ-ገጻዊ ወረቓቕቲ ቅርጻ ዝቖሙ ኣዳራሻትን ጎጆታትን ዘለዎ። ኣብ ውሽጢ እታ ወርሒ ዘሎ ብርሃን ብእቶም ዝተቐረጹ ንብቀታት ሰንጢቑ ብምብራቕ፣ ዝቀያየር ቅርጺ ብርሃንን ጽላሎትን ይፈጥር። እታ ሳጹን ሽዱሽተ ሙን ኬክን ብifork ን ካራን ዝሓዘ ሳጹንን ትሕዝ። ኤኮ-ተፈታዊ ወረቐት ብምጥቃም፣ ብ embossing ን ብወርቂ ሕትመትን። 242 ብ242 ብ75 ሚሊሜተር ዓቐን ዘለዎ፣ እታ ሳጹን ኣብ ላዕሊ መስቀላትን ጣውላታትን ከም ብሩህ ማዕሸግ ክትዕቀብ ትኽእል።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
My Moonfly ናይ ህያብ ሳጹን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። My Moonfly ናይ ህያብ ሳጹን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። My Moonfly ናይ ህያብ ሳጹን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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