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Corso ዕሽግ ሩም by Mateus Morgan

Corso ዕሽግ ሩም by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2022

Corso ዕሽግ ሩም

by Mateus Morgan

Client: Morgan Studio

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Corso ዕሽግ ሩም

እቲ ዲዛይነር ብመቖራረጺ ኣልማዝ ተነቓቒሑ፡ ብርሃን ካብ ኩሎም ወገናት ብብዙሕ-ኩርናዕ ቅርጺ የንጸባርቕ። እቲ ሳጹን ከም ሳጹን መድቤ ንኽመስል ተዲዛይኑ፡ እዚ ድማ ንዝተረድአ ዋጋ ናይቲ ልዑል ደረጃ ዘለዎ ፍርያት የዐቢ። እቲ ዕሽግ ዘመናዊ ገጽታ ንኽህልዎ ተዲዛይኑ እዩ፡ ግን ካብቲ ባህላዊ ዓይነት ርሒቑ ኣይኮነን። ዲዛይን ብርሙል መቖራረጺ መድቤ ይመስል፡ ሳጹኑ ድማ ሳጹን መድቤ የዘክር።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Corso ዕሽግ ሩም ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Corso ዕሽግ ሩም ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Corso ዕሽግ ሩም ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging
29x14x14cm
Tags
rum, packaging, corso, bottle, beverage, drink
Production Technology
The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge
The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research
The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration
The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration
It toke around 2 months to finish
Team Members
Mateus Morgan

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