Lay's 2021 Mood Match ናይ መግቢ ጥርኝቲ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2022
Lay's 2021 Mood Match ናይ መግቢ ጥርኝቲ
by PepsiCo Design and Innovation
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #137243The Design
About Lay's 2021 Mood Match ናይ መግቢ ጥርኝቲ
ናይ ሌይስ 2021 ሙድ ማች፡ ን ፍሉይ ናይ ሶሻል ሚድያ ውህበት ዝተዳለወ ውሱን ሕታም ናይ መግቢ ናፍቆት (ስናክ) ጥርኝቲ ተኸታታሊ እዩ። እዚ ስብስብ ካብ ሙድ ሪንግስ (mood rings) ሓሳብ ዝወሰደ ኣርባዕተ ንድፍታት ዘጠቓልል ኮይኑ፡ ነፍሲ ወከፎም ምስ ኣወንታዊ ዝኽርታትን ስምዒታትን ዝተኣሳሰሩ እዮም። ዕላማኡ ስምዒት ሓይሊ ንምንቕቓሕ ወይ ድማ ስምዒት ምጽንናዕ ንምሃብ እዩ። ነፍሲ ወከፍ ንድፊ ምስ ሓደ ጣዕምን ስምዒትን ዝተላመደ እዩ፦ ምስጋና ንግሪልድ ቺዝን ቲማቲም ሾርባን፣ ተስፋ ንካፑቺኖ፣ ድፍረት ንቺሊ፡ ከምኡውን ሓጎስ ንሶልትድ ካራመል። እዚ ጥርኝቲ እዚ ካብ ናይ ዕለታዊ ህይወት ክውንነት ሓጺር ዕረፍቲ ይህብ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Lay's 2021 Mood Match ናይ መግቢ ጥርኝቲ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Lay's 2021 Mood Match ናይ መግቢ ጥርኝቲ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Lay's 2021 Mood Match ናይ መግቢ ጥርኝቲ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
