Lay's Flavor Swap Influencer Kit ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2022
Lay's Flavor Swap Influencer Kit ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ)
by PepsiCo Design and Innovation
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ)
ናይ Lay's Flavor Swap Influencer Kit ኣብ ክረምቲ ፕሮግራም ንምጥቃም ዝተዳለወ ናይ ምግቢ ጥርኑፍ ንድፊ ኮይኑ፡ ጣዕምታት Funyuns ከምኡ'ውን Doritos ናብ Lay's ቺፕስ ዘምጽአ እዩ። እዚ ጥርኑፍ ነቲ ህሉው ናይ Lay's ቦርሳ ንድፊ ምስ ናይ ነፍሲ ወከፍ ጣዕሚ ናይ ብራንድ ሕብርታት ብምትሕልላቕ ዝቐርብ ኮይኑ፡ ሰማያዊ ንCool Ranch፣ ቀጠልያ ድማ ንFunyuns ይውክል። ሓደ ስርዓት ማእከላይ ክቢታት ነቲ ናይ ኦሪጅናል ቺፕስ ቅርጺታት የዘኻኽርን ነቲ ኣብ መንጎ ብራንድታት ዘሎ ምትሕብባር የጉልሕን። ብተወሳኺ፡ ንዘተ ብዛዕባ እቲ ፕሮግራም ንምጅማር ንመራኸቢ ብዙሓን ሰብ ዝኽሪ ዝዕደል ሓባራዊ ኢንፍሉወንሰር ኪት እውን ተዳልዩ ተዘርጊሑ እዩ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Lay's Flavor Swap Influencer Kit ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Lay's Flavor Swap Influencer Kit ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Lay's Flavor Swap Influencer Kit ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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