Mirinda Vintage Special Edition ቀንዲ ተግባር፦ ናይ መስተ ጥርሙስ ዕሽግ (ፓኬጂንግ) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2022
Mirinda Vintage Special Edition ቀንዲ ተግባር፦ ናይ መስተ ጥርሙስ ዕሽግ (ፓኬጂንግ)
by PepsiCo Design and Innovation
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #137258The Design
About Mirinda Vintage Special Edition ቀንዲ ተግባር፦ ናይ መስተ ጥርሙስ ዕሽግ (ፓኬጂንግ)
ጽሑፍ መጽሓፍ፦ ሚሪንዳ ቪንተጅ ስፔሻል ኤዲሽን ንሓደ ልዝብ መስተ (ሶፍት ድሪንክ) ዝተዳለወ ናይ ዕሽግ ንድፊ እዩ። እቲ ሌብል ኣብ ማእከል እቲ ኣብ ቅርጺ ብርቱካን ዝተሰርሐ ሎጎ ዘቐምጥ ኮይኑ፡ ስም "ሚሪንዳ" ድማ ካብቲ ሕጂ ዘሎ ናይ ብራንድ ኣገባብ ዝተፈልየ፡ ክቡር ዙርያዊን ናይ ኣረፋ ቅርጺ ዘለዎን ፊደላት ተጠቒሙ ተጻሒፉ ይርከብ። እቲ መስተ ብንጹር ንኽርአ ዝኽእል ናይ ብርጭቆ ጥርሙሳት ተጠቒሙ፡ ቀሊል ጻዕዳ ኣኽናፍ (ካፕስ) ድማ ነቲ ናይ ብሉይ ግዜ (ረትሮ) ትርኢት የማልኦ። እዚ ንድፊ ታሪኻዊ ናይ ብራንድ ምልክታት ምስ ቀሊልን ዘመናውን ስልቲ የተኣሳስር። ውጽኢቱ ድማ ንመንእሰያት ተጠቀምትን ነቶም ቅድሚ ሕጂ ምስቲ ብራንድ ዝፈልጡ ሰባትን ዝዓለመ፡ ክእክቡ ዝኽእሉ ዕሽግ እዩ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Mirinda Vintage Special Edition ቀንዲ ተግባር፦ ናይ መስተ ጥርሙስ ዕሽግ (ፓኬጂንግ) ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Mirinda Vintage Special Edition ቀንዲ ተግባር፦ ናይ መስተ ጥርሙስ ዕሽግ (ፓኬጂንግ) ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Mirinda Vintage Special Edition ቀንዲ ተግባር፦ ናይ መስተ ጥርሙስ ዕሽግ (ፓኬጂንግ) ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
- Inspiration
- The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
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