Hometown Flavor ዕሹግ ፓኬጅ ሩዝ ኑድል by Changshu Institute of Technology

Hometown Flavor ዕሹግ ፓኬጅ ሩዝ ኑድል by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2022

Hometown Flavor ዕሹግ ፓኬጅ ሩዝ ኑድል

by Changshu Institute of Technology

Client: Changshu Institute of Technology

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Hometown Flavor ዕሹግ ፓኬጅ ሩዝ ኑድል

ዩናን መነሻ ብዙሓት ብሄራዊ ንኡሳን ጉጅለታት እየን፡ ነፍሲ ወከፈን ናታተን ፍሉይ ኣገባብ ምግቢ ኣለወን። ከም ውክልና ዝኾነ ባህላዊ ቀንዲ መግቢ ዩናን፡ ሩዝ ኑድል ምስ ዝኾነ ንጥረ ነገር ከምኡ'ውን ናይ ምብሳል ሜላ ተደሚሩ ዝተፈላለዩ ጣዕሚ ከምጽእ ይኽእል። ብመሰረት ሩዝ ኑድል፡ እቶም ዲዛይነራት ነዚ ተኸታታሊ ናይ ዩናን ሩዝ ኑድል ፕሮዳክትታት ብምውህሃድ ልብስታት ናይ ብሄራዊ ንኡሳን ጉጅለታት ዩናን ከምኡ'ውን ጣዕሚ ናይ ብሄራዊ ንኡሳን ጉጅለታት ኣማዕቢሎም ዲዛይን ገይሮም። ብመንገዲ ዘመናዊ ቴክኖሎጂ ዕቃበ መግቢ፡ ጣዕሚ ዩናን ናብ ዓለም የስፋሕዉ ኣለዉ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Hometown Flavor ዕሹግ ፓኬጅ ሩዝ ኑድል ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Hometown Flavor ዕሹግ ፓኬጅ ሩዝ ኑድል ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Hometown Flavor ዕሹግ ፓኬጅ ሩዝ ኑድል ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.