Satine Pro ቀንዲ ተግባር፡ ናይ ጸባ መዐሸጊ by L3branding is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2022
Satine Pro ቀንዲ ተግባር፡ ናይ ጸባ መዐሸጊ
by L3branding
Client: L3branding
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #138900The Design
About Satine Pro ቀንዲ ተግባር፡ ናይ ጸባ መዐሸጊ
ሳቲን ፕሮ (Satine Pro) ኣብ ቻይና ዝሽየጥ ንኡልትራፊልትሬሽን ዝተሰርሐ ጸባ ዝኸውን ናይ መዐሸጊ ንድፊ እዩ። እዚ ጸባ ኣብ ነፍሲ ወከፍ 100 ሚሊሊትር 6 ግራም ፕሮቲን ኣለዎ። እቲ ንድፊ ንቁጽሪ 6 ኣብ ዓይናዊ ማእከል እቲ መዐሸጊ የቐምጦ፣ እዚ ድማ ከም ኣሓን ኣትክልትን ዝኣመሰሉ ተፈጥሮኣውያን ኣካላት ብምፍራስን ዳግም ብምጥማርን ዝቐውም እዩ። ኣብ ውሽጢ እቲ ስእሊ ምሉእ ላም ተሓቢኡ ኣሎ። እዚ ኣገባብ እዚ ካብ ኪዩቢዝምን ዝርዝራዊ ስነ-ጥበብን (Cubism and abstract art) ዝወሰደ ኮይኑ፣ ኣብኡ ሓቅነት ተፈላሊዩ ዳግም ይህነጽ። እቲ መዐሸጊ 50 ብ50 ብ180 ሚሊሜተር ዝመዐቀኒኡ እዩ። ዕላማ እቲ ንድፊ ሓዲሽ ንኡስ ምድብ ጸባ ንምንጻርን ተፈጥሮኣውን ጽሩይን ባህሪ ንምግላጽን እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Satine Pro ቀንዲ ተግባር፡ ናይ ጸባ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Satine Pro ቀንዲ ተግባር፡ ናይ ጸባ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Satine Pro ቀንዲ ተግባር፡ ናይ ጸባ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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