Nikasi ናይ ቢራ ጥርሙዝ መዐሸጊ ዲዛይን by Tiger Pan

Nikasi ናይ ቢራ ጥርሙዝ መዐሸጊ ዲዛይን by Tiger Pan is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2023

Nikasi ናይ ቢራ ጥርሙዝ መዐሸጊ ዲዛይን

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

32,743

Verified Award Winner

Verify Award Status for #144946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nikasi ናይ ቢራ ጥርሙዝ መዐሸጊ ዲዛይን

ኒካሲ ንልዑል ጽሬት ዘለዎ ጻዕዳ ቢራ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። ክሳድ እቲ ጥርሙዝ ብሰለስተ ስፍሓት ዝተቐርጸ ኮይኑ፡ ኣብ ኣፈ-ታሪኽ ከም ቀዳመይቲ ኣምላኽ ስራሕ ቢራ እትግለጽ ኒንካሲ ዝተባህለት ኣምላኽ ዘርኢ ዝተኾልዐ ጂኦመትሪካዊ ስእሊ ይሓዝል። ኣካል እቲ ጥርሙዝ ብኸፊል ዝተላሕጸ ኮይኑ፡ እቲ ዝተኾልዐ መለለዪ ወረቐት (ሌበል) ድማ ቀሚሽ እታ ኣምላኽ ንምምሳል ተቐሪጹ እዩ። ኣብ ዝተሓትመ ሌበል ጥራይ ኣብ ክንዲ ምምርኳስ፡ እቲ ዝተቐርጸ ቅርጺ ጥርሙዝ ንእቲ ቢራ መንነቱ ይህቦ። እቲ ጥርሙዝ 63 ሚሜ ጎድኒ፡ 63 ሚሜ ዕምቆትን 225 ሚሜ ቁመትን ኣለዎ። ተደጋጋሚ ፈተነታትን ናይ ሰለስተ ስፍሓት ሞዴል ምስራሕን ንብዝሒ ፍርያት ዘኽእል ገይሩዎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Nikasi ናይ ቢራ ጥርሙዝ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Nikasi ናይ ቢራ ጥርሙዝ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Nikasi ናይ ቢራ ጥርሙዝ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan