Nverhong Guihualinzang ናይ መስተ ኣልኮል መጠቕለሊ by Wen Liu is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2023
Nverhong Guihualinzang ናይ መስተ ኣልኮል መጠቕለሊ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Nverhong Guihualinzang ናይ መስተ ኣልኮል መጠቕለሊ
ሻኦሺንግ ንቨርሆንግ ናይ መስተ ፋብሪካ ሊሚተድ ነዊሕ ታሪኽ ኣለዋ። ብ1919 እተመስረተት፣ ናይ ሁዋንግጂዉ ውክልቲ እያ። ብዘጀዢያንግ ግዝኣት ሻኦሺንግ ከተማ ሻንግዩ ዶንግጓን ትርከብ። ናይ ሁዋንግጂዉ ኢንዱስትሪ ኣብ ቻይና ካብ ቁልፊ ትካላት ሓንቲ እያ፣ ከምኡውን ናይ ቻይና ኣልኮል ኢንዱስትሪ ማሕበር ጨንፈር ምክትል ሰብ መንበር ኣካል እያ። ኑዒርሆንግ ሁዋንግጂዉ ብዝበለጸ ጻዕዳ ዝተደረበ ሩዝ ትጠመይ እያ፣ ንጹህን ግሉጽን ቀለም፣ ምዑርን ሃብታምን መዓዛ፣ ከምኡውን ሓያልን ነዊሕ ግዜ ዝጸንሕ ጨና ኣለዋ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Nverhong Guihualinzang ናይ መስተ ኣልኮል መጠቕለሊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Nverhong Guihualinzang ናይ መስተ ኣልኮል መጠቕለሊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Nverhong Guihualinzang ናይ መስተ ኣልኮል መጠቕለሊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
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