ዲዛይን Mouled Bonbon ወቕታዊ ጽምዲ ብ Kamal Rizk - Bold Branding ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2023
Mouled Bonbon ወቕታዊ ጽምዲ
ዓሚል: Voila Dessert shop
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #147557 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Mouled Bonbon ወቕታዊ ጽምዲ
እዚ ንልዩ ናይ ሙሌድ ኣጋጣሚ ጥራይ ዝተሰርሐ ብዓቐን ቦንቦን ዘለዎ ናይ ለውዝ ሸኮር ናይ ጽምዲ ዲዛይን እዩ። እቲ ናይ ዲዛይን ኣምር ኣብ ቅርጺ ዝተጠቐለለ ቦንቦን ምስ ንውሓት እቲ ቱቦ ዝተላመደ እዩ ዝተመርኮሰ። እቲ ዲዛይነር ነቲ ባህላዊ ናይ ሙሌድ ህዝባዊ በዓል ናብ ውሑድ ኣርማዊ ባእታታት ብንጹር ጂኦሜትሪያዊ መስመራት ተጠቒሙ ኣቃለለ። ነቲ ኩርናዕ፣ ፈረሰኛ፣ ፈረስ፣ ዓይኒ ሓሳድ፣ ከምኡውን ርግቢት ብድምቀት ዘለዎም ናይ ሕብሪ ብሎኮች ፈጠረ። ብዚ ተመሳሳሊ ጂኦሜትሪያዊ ቅዲ ተጠቒሙ፣ ነቲ ኣምር ብሓባር ዘምጽእ ሙሌድ ቦንቦን ደፋር ታይፖግራፊ ፈጠረ። እዚ ሙሌድ ቦንቦን ኣብ ጥንታዊ ባህላዊ በዓል ዝተመስረተ ዘመናዊ ርእይቶ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Mouled Bonbon ወቕታዊ ጽምዲ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Mouled Bonbon ወቕታዊ ጽምዲ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Mouled Bonbon ወቕታዊ ጽምዲ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- ዓቐንን ማዕሸግን
- Tube Width 100 x Diameter 100 x Height 270
- መለለዪታት
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- ናይ ምፍራይ ቴክኖሎጂ
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- ናይ ዲዛይን ብድሆ
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - ምርምር
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - ምንጪ ሓሳብ
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- ናይ ፕሮጀክት ግዜ
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- ናይ ስርሒት ፍሰት
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- ኣባላት ጋንታ
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - ናይ ስእሊ ክረዲት
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
