Nutrili ምልክት ተወሳኺ ኣመጋግባ by Cansu Dagbagli Ferreira

Nutrili ምልክት ተወሳኺ ኣመጋግባ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2023

Nutrili ምልክት ተወሳኺ ኣመጋግባ

by Cansu Dagbagli Ferreira

Client: Nutrili

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Nutrili ምልክት ተወሳኺ ኣመጋግባ

ጥዑም ተወሳኺ ኣመጋግባ፣ ዘይክሓድ ረብሓታት። ኑትሪሊ ልዑል ፅሬት ዘለዎም፣ ተፈጥሮኣውያንን ዘላቕታትን ተወሳኺ ኣመጋግባ ንምምጻእ ዝተዓደመ እዩ። ካንሱ ዳግባግሊ ፈረይራ ንምፍጣር ምስላዊ መንነት ብራንድን ዲዛይን ዕሽገትን ተሓቲታ ነይራ። እቲ ምስላዊ መንነት ብደፋር ኣገባቡ፣ ንመንእሰያውን ዘመናውን መንፈስ እቲ ብራንድ የንጸባርቕ። ብሓፈሻ፣ ንመንነትን ክብርታትን እቲ ብራንድ ዝንጸባርቕ እዩ። ዲዛይን ዕሽገት ስሕባዊ ጥራይ ዘይኮነስ፣ ንዒላማ ተዓዛቢ ንምስሓብ ብሓሳብን ትኹረትን ተሰሪሑ እዩ። ኣጠቓቕማ ህያው ሕብርታትን ዓበይቲ ታይፖግራፊን ንትኹረት እቲ ብራንድ ኣብ ንጹርን ጽሩይን ናውቲ የመሓላልፍ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Nutrili ምልክት ተወሳኺ ኣመጋግባ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Nutrili ምልክት ተወሳኺ ኣመጋግባ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Nutrili ምልክት ተወሳኺ ኣመጋግባ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu