Jiao Yu Gin ናይ ጂን ጥርሙዝ መዐሸጊ ዲዛይን by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2024
Jiao Yu Gin ናይ ጂን ጥርሙዝ መዐሸጊ ዲዛይን
Client: Laizhou Distillery
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #154181The Design
About Jiao Yu Gin ናይ ጂን ጥርሙዝ መዐሸጊ ዲዛይን
ጂያኦ ዩ ጂን ኣብ ሲችዋን፣ ቻይና ንዝተሰርሐ ጂን ዝተፈጥረ መዐሸጊ ዲዛይን እዩ። እቲ ሰማያዊ-ሕብሪ ዘለዎ ጥርሙዝ ቀጢን ዝተጠዋወየ ኣካል ዘለዎ ኮይኑ፣ ኣብ ልዕሊኡ ናይ ሽመላ (ባምቡ) ኣለላ ቅርጻታት ኣለዎ። እዞም ቅርጻታት ንባህሊ ኣለላ ሽመላ ናይ ከባቢታት ሲችዋንን ቾንግቺንግን ዘመልክቱ እዮም። እቲ ቅርጻ ዘለዎ ገጽ ምቹእ ኣተሓሕዛን ደረጃታት ዘለዎ ስምዒት ምትንካፍን ይህብ። ብተፈጥሮ ዝበስብስ ካብ ሽመላ ዝተሰርሐ ወረቐት መለለዪ (ሌበል)፣ ሓበሬታ ናይቲ ፍርያት ብንጹር ኣቀማምጣን ተጻራሪ ሕብርታትን የቕርብ። ካብ ዖም ኦክ ዝተሰርሐ መዕጸዊ (ኮርክ) ነቲ ጥርሙዝ ይዓጽዎ፣ ድሕሪ ነፍሲ ወከፍ ኣገልግሎት ድማ እቲ ጥርሙዝ እንደገና ክዕጾ የኽእል። እቲ ጥርሙዝ፣ መለለዪን መዕጸዊን ዳግማይ ክምስርሑ ይኽእሉ እዮም።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Jiao Yu Gin ናይ ጂን ጥርሙዝ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Jiao Yu Gin ናይ ጂን ጥርሙዝ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Jiao Yu Gin ናይ ጂን ጥርሙዝ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
- Dimensions & Packaging
- product dimensions, 76 mm x 76 mm x 279 mm
- Tags
- Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
- Production Technology
- The traditional glass bottle, biodegradable bamboo paper label and oak cork.
- Design Challenge
- The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
- Research
- The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
- Inspiration
- Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
