Ling Lie Vodka ናይ ቮድካ መዐሸጊ ዲዛይን by Laizhou Distillery

Ling Lie Vodka ናይ ቮድካ መዐሸጊ ዲዛይን by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2024

Ling Lie Vodka ናይ ቮድካ መዐሸጊ ዲዛይን

by Laizhou Distillery

Client: Laizhou Distillery

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Ling Lie Vodka ናይ ቮድካ መዐሸጊ ዲዛይን

ሊንግ ሊየ ቮድካ ኣብ ቺዮንግላይ፡ ሲችዋን ንዝፈሪ ጻዕዳ መስተ ዝተፈጥረ ናይ ጥርሙዝ መዐሸጊ ዲዛይን እዩ። እቲ ቅርጺ ካብቲ ጥረ ነገራት ዝምንጩሉ ናይ ሺሊንግ በረዳዊ ኣኽራን ዝተለዓዓለ እዩ። እቲ ዕጹፋት ዘለዎ ገጽታ ንገጽ ከውሒን ንቻይናዊ ናይ ቀለም ስእሊን የዘኻኽር። እቲ ጥርሙዝ ካብ ኣዝዩ ብሩህ ክሪስታላዊ ጻዕዳ ቢትሮ ዝተሰርሐ ኮይኑ፡ ብስክሪን ፕሪንቲንግ ዝተሓትመ መኽደኒን፡ ኣብ ንኣከባቢ ተስማዒ ወረቐት ብወርቅን ብሩርን ስታምፒንግ ዝተወደአ መለለዪ ወረቐትን ኣለዎ። ቀጠንቲ ዝተጠውዩ መስመራት ንምሓዝ የቃልሉ፡ እቲ ቀጢን ክሳድ ድማ ናብ ውሽጢ እቲ ጥርሙዝ ዝኣቱ ኣየር ስለ ዝድርት፡ እቲ መስተ ብተደጋጋሚ ክኽዘንን ክቐርብን ይኽእል።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Ling Lie Vodka ናይ ቮድካ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ling Lie Vodka ናይ ቮድካ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ling Lie Vodka ናይ ቮድካ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke