Guijiu Zodiac Series ጥርሙዝ መስተ by Jiarun Lin

Guijiu Zodiac Series ጥርሙዝ መስተ by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2024

Guijiu Zodiac Series ጥርሙዝ መስተ

by Jiarun Lin

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Guijiu Zodiac Series ጥርሙዝ መስተ

ጉዪጂዩ ዞድያክ ሲሪስ ንቻይናዊ ዓመት ዘንዶ ተባሂሉ ዝተፈጥረ መዘከርታዊ መዐሸጊ መስተ እዩ። ቅርጹ ካብ ጥንታዊ ቻይናዊ ናይ ሸኽላ ኣቕሑ ምስ ክልተ-እዝኒ ኣቃውማ ዝነቐለ መነቓቕሒ እዩ። እቲ ጥርሙዝ ካብ ክሪስታል ጥርሙዝ ተሰሪሑ ምስ ናይ ሓጺን ክፋላት ዝተጻመደ ኮይኑ፡ እዚ ድማ ንልዑል ደረጃ ቻይናዊ መስተ ብተለምዶ ዝጥቀሙሉ ናይ ሸኽላ ኣቕሑ ብምንጽጻር እዩ። ኣብቲ መለለዪ (ሌብል) ብቐለም ዝተሳእለ ስእሊ ዘንዶ ተሓቲሙ ኣሎ፡ ኣብቲ ክዳን ጥርሙዝ ድማ ብቕርጺ ዘንዶ ዝተሰርሐ ናይ ሓጺን ክፋል ከም መኽፈቲ መሳርሒ የገልግል። እቲ ጥርሙዝ 240 ሚሜ ቁመትን 110 ሚሜ ንውሓትን ስፍሓትን ኣለዎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Guijiu Zodiac Series ጥርሙዝ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Guijiu Zodiac Series ጥርሙዝ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Guijiu Zodiac Series ጥርሙዝ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.