Bedtime Story ቡቲክ ቾኮሌት ማሸጊያ by Xi Yang is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2024
Bedtime Story ቡቲክ ቾኮሌት ማሸጊያ
by Xi Yang
Client: Amovo
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #159310The Design
About Bedtime Story ቡቲክ ቾኮሌት ማሸጊያ
እዚ ንሓደ ጎርመት ቾኮሌት ተኸታታሊ ዝተዳለወ ዲዛይን ማሸጊያ እዩ። እቶም ኣብ ደጋዊ ሳጹን ዘለዉ ግራፊክስ፡ ንፍሉይ ተመክሮ ጣዕሚ ናይ ነፍሲ ወከፍ ቾኮሌት መኣዛ የመልክቱ፤ በራሃ፡ ህያው፡ ወይ ምስጢራዊን ፍሉይን ይኹን። ብዘይከም መብዛሕትኦም ማሸጊያታት ቾኮሌት፡ ቀጥታዊ ቅርጻት መግቢ ከም ስእላዊ ኣካላት ተጠቒሞም ንጣዕሚ ፍርያቶም ንምውካል፡ እዚ ተኸታታሊ፡ ነቶም ሃብታም ምትእስሳራትን ስምዒታዊ ለውጥታትን ብጣዕሚ ዝመፁ፡ ብፍሉይ ግራፊክስ ስምዒት ዛንታ ዘለዎም ብምጥቃም የመሓላልፍ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Bedtime Story ቡቲክ ቾኮሌት ማሸጊያ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Bedtime Story ቡቲክ ቾኮሌት ማሸጊያ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Bedtime Story ቡቲክ ቾኮሌት ማሸጊያ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Dimensions & Packaging
- 19X7X4.5CM
- Tags
- Chocolate, Gourmet Chocolate
- Production Technology
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Inspiration
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
- Project Duration
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
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