Doritos Solid Black 2023 ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2024
Doritos Solid Black 2023 ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ)
by PepsiCo Design and Innovation
Client: PepsiCo
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ)
ዶሪቶስ ሶሊድ ብላክ 2023 ብውሱን ቁጽሪ ዝተሰርሐ ናይ ምግቢ ጥርኑፍ ዲዛይን ኮይኑ፡ ንጸሊም ፈጠርቲን ለዋጥቲን ዝድግፍ ናይ መክሰብ ብራንድ демарш ኢዩ። እዚ ዓመታዊ ተኸታታሊ ፕሮግራም፡ ንጸሊም ስነ-ጥበባውያን ዘጉልሕ ናይ ምትሕብባር መድረኽ ኮይኑ ተስፋሒዩ። እቲ ስነ-ጥበባዊ ስራሕ ብ Mz. Icar፡ ብዘይ ስም ዝሰርሕ ናይ ብዙሕ ዓውዲ ስነ-ጥበብ ጉጅለ፡ ብዋናነት ካብ ጸሊም ደቂ ኣንስትዮ ዝቖመ፡ ተሰሪሑ። ድሕሪኡ እቲ ስነ-ጥበባዊ ስራሕ ናብ ሙሉእ ራእያዊ መንነት ስርዓት ተስፋሒዩ፡ ሕብርታቱን ግራፊክሱን ኣብ ጥርኑፍ፡ ኣብ ናይ ኢንፍሉወንሰር ኪትን ኣብ ንግዳዊ ኣቕሑትን ተጠቒሙ። እቲ ኪት ካብ ናይ ብራንድ ትሪያንግል ዝተበገሰ ናይ ፒራሚድ ቅርጺ ኣለዎ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Doritos Solid Black 2023 ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Doritos Solid Black 2023 ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Doritos Solid Black 2023 ናይ ምግቢ ጥርኑፍ (ፓኬጂንግ) ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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