Mirinda Global Refresh ናይ መስተ ጥቕላል by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2024
Mirinda Global Refresh ናይ መስተ ጥቕላል
by PepsiCo Design and Innovation
Client: PepsiCo
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #159631The Design
About Mirinda Global Refresh ናይ መስተ ጥቕላል
ሚሪንዳ ግሎባል ሪፍረሽ ንሓደ ብካርቦን ዝሓለወ ልስሉስ መስተ ብራንድ ዝተሰርሐ ናይ መስተ ጥቕላል ንድፊ እዩ። እዚ ጥቕላል እዚ ነቲ ብራንድ ኣብ ውሽጢ እቲ ናይ ካርቦናዊ ልስሉስ መስተ ዘርፊ ንጹር ዝኾነ ዝተመሓየሸን ፍልይ ዝበለን ትርኢት ይህቦ። እቲ ራእያዊ ቋንቋ ንህዝቢ መንእሰይ፣ ዲጂታላዊን ኣዝዩ ራእያውን ጠቕሚ ኣብ ግምት ብምእታው ዝማዕበለ፣ ንጡፍ፣ ዘመናውን ፈጠራውን እዩ። እቲ ንድፊ ብተወሳኺ ነቲ ብራንድ ካብ ነዊሕ ዝጸንሐ ልማድ ናይ ሓደስቲን ዘደንቁን ናይ ፍራምረ ጣዕምታት ዝንጸባረቕ ውርሻ የንጸባርቕ። እቲ ሓድሽ ትርኢት ዓብዪ ግንዛበ ንምህናጽን ነቲ ብራንድ ኣብ ህሉው ዕዳጋ ንኽበልጽግ ንምሕጋዝን ዝዓለመ እዩ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Mirinda Global Refresh ናይ መስተ ጥቕላል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Mirinda Global Refresh ናይ መስተ ጥቕላል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Mirinda Global Refresh ናይ መስተ ጥቕላል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Inspiration
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
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