Ken14 ናይ ቢራ መሸፈኒ (ፓኬጅንግ) ብ China Resources Snow Breweries

ዲዛይን Ken14 ናይ ቢራ መሸፈኒ (ፓኬጅንግ) ብ China Resources Snow Breweries ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ብሩር ሽልማት A' Design Award እዩ።

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Ken14 ናይ ቢራ መሸፈኒ (ፓኬጅንግ)

ብ China Resources Snow Breweries

ዓሚል: China Resources Snow Breweries

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #163372 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Ken14 ናይ ቢራ መሸፈኒ (ፓኬጅንግ)

ኬን 14 ካብ ዘቤታዊ ስገም እተሰርሐ ቢራ ዝተዳለወ ፓኬጅንግ እዩ። እዚ ዲዛይን ነቲ ናይ ሁሉንቡር ግራት ስገም ተፈጥሮኣዊ ትርኢት ብረቂቕ መገዲ ዝገልጽ ኮይኑ፡ ጻዕዳ፡ ቀጠልያን ወርቃዊን ሕብርታት ተጠቒሙ ነቲ ስገም ካብ ፈልሲ ክሳብ ምብጻሕ ዝገብሮ ዕቤት የዘኻኽር። ኣቀማምጣን ጽሑፍን ነቲ ናይ ቀደም ናይ ቻይና ጋዜጣታት ቅዲ ዝኽተል ኮይኑ፡ ንቀሊል ንባብ ይሕግዝ። እቶም ዝተጠቕሙ ንዋታት፡ ካብ ዝተጠቕመ ስገም ዝተሰርሐ ባዮ-መሰረት ዘለዎ ናይ ቆርበት ኣማራጺ፡ ዘይተኣልመ ጨርቂ፡ ዳግማይ ክምዕበል ዝኽእል ናይ ክራፍት ወረቐት ቦርሳን ብተፈጥሮ ዝበስብስ ናይ ወረቐት ሳጹንን ዘጠቓልሉ ኮይኖም፡ ንሓለዋ ኣከባቢ ንምድጋፍ ዝተመርጹ እዮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Ken14 ናይ ቢራ መሸፈኒ (ፓኬጅንግ) ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ken14 ናይ ቢራ መሸፈኒ (ፓኬጅንግ) ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ken14 ናይ ቢራ መሸፈኒ (ፓኬጅንግ) ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
ዓቐንን ማዕሸግን: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
መለለዪታት: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
ናይ ምፍራይ ቴክኖሎጂ: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
ናይ ዲዛይን ብድሆ: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
ምርምር: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
ምንጪ ሓሳብ: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
ናይ ፕሮጀክት ግዜ: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
ናይ ስርሒት ፍሰት: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
ኣባላት ጋንታ: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu