West Lake Beer ናይ ቢራ መዐሸጊ ብ China Resources Snow Breweries

ዲዛይን West Lake Beer ናይ ቢራ መዐሸጊ ብ China Resources Snow Breweries ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2025

West Lake Beer ናይ ቢራ መዐሸጊ

ብ China Resources Snow Breweries

ዓሚል: China Resources Snow Breweries

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

28,322

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #163374 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ West Lake Beer ናይ ቢራ መዐሸጊ

ዌስት ለይክ ቢራ ንብጥርሙስ ዝተዓሸገ ቢራ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እዚ ዲዛይን ካብ ትርኢት ዌስት ለይክ ኣብ ሃንግዞው ዝተወስደ ኮይኑ፡ ነቲ ስቡር ድልድል (ብሮክን ብሪጅ) ከምኡውን ሰለስተ ዒላታት ንወርሒ ዘንጸባርቓ (ትሪ ፖንድስ ሚረሪንግ ዘ ሙን) ከም ረቂቕ ናይ ዓይኒ ምልክታት ተርጒሙ የቕርቦም። እቲ ኣጸሓሕፋ ፊደላት ንናይ ማሕተም ጽሕፈት (ሲል ስክሪፕት) ምስ ናይ ሶንግ ስርወ-መንግስቲ ናይ ካሊግራፊ ቅዲ ኣወሃሂዱ ይጥቀም። እቲ ደጋዊ ሳጹን ብወርቃዊ ሕትመትን ንልስሉስ ናይ ምድህሳስ ስምዒት ዝህብ ማት ፊልምን ተወዲኡ እዩ። እቲ ጥርሙስ ካብ ልዑል ዓይነት ቀጠልያ ብርጭቆ ዝተሰርሐ ኮይኑ፡ ንኣልትራቫዮለት ብርሃን ብምድራት ንመቐረት እቲ ቢራ ንኽዕቀብ ይሕግዝ። ኣብቲ ጥርሙስ ዝርኣዩ ናይ እምኒ ግምብታት ድማ ንሓይሊ ናይ ነፍሲ ወከፍ መቐረት የመልክቱ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

West Lake Beer ናይ ቢራ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። West Lake Beer ናይ ቢራ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። West Lake Beer ናይ ቢራ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
ዓቐንን ማዕሸግን: product dimensions, 64.5 mm x 64.5 mm x 250 mm
መለለዪታት: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
ናይ ምፍራይ ቴክኖሎጂ: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
ናይ ዲዛይን ብድሆ: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
ምርምር: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
ምንጪ ሓሳብ: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
ናይ ፕሮጀክት ግዜ: The project was designed and developed in December 2022 in Beijing.
ናይ ስርሒት ፍሰት: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
ኣባላት ጋንታ: Qiguang Li, Celine Zhou, Xiaowei He